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LAST UPDATE: Thursday July 07, 2005

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Laws of Nature: Understanding "Eco-tourism"

By Reid Ridgway

A term used widely in tourist industries across the globe — but "eco" really means "ecological".
 

 

Consider the impact 6.5 billion people have on the Earth's natural environment.

Television, the press and our educational institutions remind us daily that the environment is both beautiful and fragile, in decline. Although this is intended to promote concern, the sheer magnitude of the problem can seem overwhelming, inducing a sense of helplessness and apathy in the average person.

Ironically, apathy is one of the chief forces behind environmental destruction. In- sufficient information is published regarding what an individual can and should do about the decline. This article means to empower you by defining "eco-tourism" (a term sometimes loosely thrown about), and creating a proactive roadmap to protect the future of Thailand and the world.

The Eco-tourism Association of Australia has drafted a body of international standards for the emerging eco-tourism industry. They aim to both define effective standards and help consumers, governments and protected area managers identify the genuine article. Their Nature and Eco-tourism Accreditation Program (NEAP) allows businesses to become certified as compliant with the best practices and standards of this emerging industry.

Thailand has set aside nearly 12 percent of its land as protected areas. Compared with the one or two percent protected by most other nations, including the United States and Canada, that suggests a staggering commitment, and makes Thailand a prime candidate to adopt NEAP standards and keep its lucrative tourism industry sustainable.

Where Thailand may improve in the eco-tourism stakes is in bridging the gap between intention and reality. On paper, many Thai laws protect the natural environment. As in many developing countries, law enforcement is often limited by lack of resources compounded by tendencies to allow money to buy its way past legal loopholes.

Most environmental issues are basically economic in nature. Bypassing the law with money is not peculiar to Thailand. The world over, it is simply more immediately profitable to forego the necessary steps to protect the land and sea. After all, business people want a return on their investments, and the quicker the better. But that isn't the end of the story. The vote doesn't just rest with the board of directors of the many corporations and businesses willing to compromise the environment for profit. It ultimately comes down to the "you and me" factor. We decide whether to support these enterprises through our own consumption of their products. Do we buy the room at the cheaper hotel that dumps raw sewage into the bay? Do we eat the cheaper shrimp from a farm that dumps its untreated waste into the bay or plows up the fragile reefs with push nets? Do we pay for a picture of ourselves posing with a wild animal that was illegally poached from a national forest? Do we buy a property from a developer who cheated the environment to squeeze in more buildings at a lower cost? Do we book the cheapest tour instead of the one that best protects the environment? The answer is unfortunately, yes, we do.

This is that apathy, referred to above, that's responsible for the world-wide decline in bio-diversity. Without such apathy, the greedy don't profit. And the motive to destroy, to pollute, is missing. Your money is your vote. Vote your conscience, and you're taking a big step in the right direction.

This is why NEAP represents such an important step in the right direction for Thailand. Certification, together with a means of assigning accountability (see the accompanying sidebar on NEAP), enables tourists to identify tourism products and packages that are sustainable and run according to ecologically sound principles. In this way, consumers can decide where to put their money, and in turn put economic pressure on other companies to comply with international standards.

Many environmentally conscious individuals on Phuket, including business owners, work hard to protect and promote the beauty of this ecologically fragile region. These green warriors spoke this month with Phuket Magazine about the major ecological issues facing Thailand.

Thom Henley is an environmentalist and an educator. Having spearheaded efforts to preserve large tracts of Canadian forestland, Thom is now concerned with ensuring the survival of some of the world's oldest and richest tropical forests. As the mangrove trees disappear under economic pressure for alternate land use, for example, scientists scramble to understand and document the relationships between the mangroves and keystone species in other types of forest. And, according to Thom, one major concern with local rainforests is declining seed-mover populations: "Without the gibbons, flying foxes and hornbills, the next generation of the forest is doomed, because it has evolved to depend on these keystone species to distribute its seeds. I'd say the single greatest challenge this nation faces is in loss of bio-diversity."

Other concerns include toxins and pollutants, and the build-up of sediment in the water table. Nearly 88 percent of Thailand's mangrove forest has been cleared, usually for rubber plantations or prawn farms. Although there are laws to protect what remains, the existing forest continues to be threatened by the chemistry of these two industries. One of the main compounds used in the rubber manufacturing process is hydrochloric acid. This highly toxic chemical, used as a fixing agent, together with the many other agents used in the industry, finds its way into the water table, disrupting the many important microorganisms of a complex and fragile habitat. Prawn farms often dump untreated effluent waste, which is extremely high in nitrates and other toxic chemicals, directly into the ocean. This kills the surrounding coral and the huge array of sea life it hosts.

Nalinee Thongtham and Sombat Poovachiranon are scientists working with the Research Center for Bio-Diversity (see this month's perso- nality profile —p.44—on Nalinee.)This organization presents an instrument of research, education and enforcement of Thai environmental law. But, given its broad scope of responsibility, Nalinee readily admits that a staff of 40 lacks the resources necessary to protect the coastline by themselves. They have embarked on a programme to step up their enforcement capability by recruiting and training volun- teers. During Novem- ber 2003 alone, due to this effort, seven illegal fishing vessels using pushnets were seized and impounded. But Sombat's chief concern is not the illegal fishing: "In Thailand, coastal development is a very serious issue. I don't worry as much about the illegal fishing industry. It is the construction, the heavy rains, and the sediment runoff from barren land that poses the most serious threat to the coastal water quality. You can go to jail for collecting a single piece of coral, but you can put in a large development and destroy a huge area of coral with impunity."

Highlighting the issue of economics versus the environment, the rapid growth of the tourist industry has brought with it the need to provide infrastructure to support the nearly 10 million tourists who visit Thailand annually. The construction of roads, shops, resorts and bungalows, often along the most pristine stretches of coastline, has taken its toll in the form of pollution and sediment that flows into the sea. People who have been here only 10 years can testify that, where once they could see their feet clearly in chest-deep water, now, with the rapid development of the resort community, they cannot see their hands in front of their face. Here, as everywhere, it gets worse when the heavy rains come and treatment facilities cannot sustain adequate levels of water quality. In addition to the torrent of sediment contained in the run-off from recently developed land, the telltale presence of chloroform bacteria, heavy metals and chemical pollutants appear in the bays from untreated human wastewater.

As owner/operator of a sea-kayaking eco-tourism company, John Gray is busy every day educating people concerning Phuket's ecosystem. When asked about his triumphs and frustrations, John gladly elaborated. "My tour was the first operation of its kind here, and it was successful — perhaps too visibly successful." Today, John has many imitators and competitors. "My biggest frustration is that the original intention behind taking tourists to the sea caves was to educate then and create environmental consciousness. The problem is that sea kayaking is a lot of fun, and the intention has been obscured by fierce competition to grab tourist revenue."

This environmental educator has witnessed other companies recklessly flood sensitive areas with too many kayaks, providing zero education, damaging the very areas he sought to protect. No quitter, John has fought back by trying to set and promote industry standards. "Eco-tourism is about education. I still believe that education is the best place to put my efforts. Getting people to care about these areas requires understanding, and understanding requires education. On my tour we take the time to do it right, but that isn't immediately obvious to the average tourist, and we lose out to the companies who compete only on price of the tour instead of the quality."

Robert Grifin- berg is managing director of Siam Safari, an elephant trekking business that has successfully conducted a high quality eco-tourism enterprise for over 10 years. Robert's company also has many imitators. It's a continual challenge to differentiate his business from trekking companies who care only about making money. Siam Safari cares about elephants and about their living and working environment.

Originally, the Thai elephant was a wild denizen of the forest. Then it was a beast of burden used for war, for building, for logging and for clearing land. Privately owned elephants are still legally viewed as livestock in Thailand. But those days are largely past history for the elephant, and, without work, the elephants in Thailand were suffering. The problem is that elephants are exceptionally intelligent and highly social creatures. They aren't happy unless they are with other elephants. Keeping just one is ill advised, even dangerous in many cases. They eat up to 200 kilos of food per day, so keeping several unemployed elephants on hand is problematic even for the independently wealthy. Elephants must earn their keep.

Siam Safari has helped create a new industry for them, and has been instrumental in establishing the Elephant Help Foundation, an elephant conservation programme. They have also pushed, on a volunteer basis, for trekking industry standards that include having a full-time, qualified elephant veterinarian on board, highly trained caretakers (mahouts), adequate waste disposal systems, proper diet, and tour safety. All this has helped to distinguish Siam Safari as one of only three companies recognized by the Thai government conference on trekking standards. The company has also received international awards for eco-tourism, most recently Best Overseas Tourism Venture 2003, from the British Guild of Travel Writers.

NEAP (Nature & Eco-Tourism Accreditation Program)

NEAP certifies products, not companies. They also certify nature guides and accommodation facilities. There are three levels of certification for tour products: nature-tourism, eco-tourism and advanced eco-tourism. Each level progressively incorporates a more stringent set of assessment criteria. The criteria for advanced ecotourism also encourage and reward innovative best practices that exceed the Eco Certification Program standards.

How is the credibility of the program maintained?

Credibility with industry, communities and tourists lies at the heart of the

Eco- Certification Program, and is maintained through

* A rigorous assessment process including referees

(one of whom must be a protected area manager);

* Review and updating of criteria every three years to reflect emerging best practices;

* Feedback from customers of accredited operators; and

* Audits of operators, including an on-site audit on the entire set of the

Eco- Certification Program criteria at some stage during the period of accreditation.

The eight core principles state that eco-tourism products should:

* Focus on giving visitors the opportunity to personally and directly experience nature (natural area focus).

* Provide opportunities to experience nature in ways that lead to greater

understanding, appreciation and enjoyment (interpretation).

* Represent best practice for environmentally sustainable tourism

(environmental sustainability practice).

* Contribute directly to the conservation of natural areas

(contribution to conservation).

* Provide ongoing contributions to the local community

(benefiting local communities).

* Be sensitive to, interpret and involve the culture(s) existing in the area (cultural respect).

* Consistently meet consumer expectations

(customer satisfaction).

* Be marketed and promoted honestly and accurately, so that realistic expectations are formed (responsible marketing).

For more information, see http://www.ecotourism.org.au.